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Methodology

How we select products

The criteria Todo Ernesto uses to select products, verify prices and write guides: real data, no invented prices, no fake reviews.

This page explains, step by step, how a product page is created and how we decide what to publish. These criteria are verifiable: you can compare them with what you see on the site.

1. What enters the catalogue

A product enters the indexable catalogue only when its page contains enough information: at least 40 words of real description or at least 2 structured specifications.

Duplicate rows for the same ASIN are merged: we publish one URL per product, so search engines do not have to choose between identical pages.

Products with only a title and an image stay out of the sitemap and out of organic search, because they would be almost empty pages.

2. How we verify prices

We publish a price only when a verified update date exists. Without that date, the page links to Amazon for the current price.

We do not show discounts, crossed-out prices or limited-time offers unless we can prove them with real data.

3. Reviews and ratings

We do not present Amazon ratings as Todo Ernesto ratings, and we do not generate stars, counts or editorial scores without verification.

Guides explain criteria and trade-offs: they are not product reviews disguised as informative content.

4. How we write guides

Every guide starts from a concrete question: what is needed to choose, which specifications to compare, which mistakes to avoid. Guides are signed by the Todo Ernesto editorial team.

We publish the publication date and the last update date. The date changes only when the content actually changes, not to look fresher.

5. Links and affiliation

Product links go to Amazon and are marked as sponsored. The full disclosure, including how the Associates Programme works, is on the dedicated page.

6. Reports and removals

If a page contains an error, tell us: we check the source and correct it. If a product is no longer available or has no reliable data, it can be removed from the index.

Frequently asked questions

Why are some product pages missing from the sitemap?
Because they do not meet the useful-information threshold: without a real description of at least 40 words and without at least two specifications the page would be almost empty. It stays visible and linked, but we do not publish it as an indexable page.
Is the price I see always up to date?
We publish a price only with a verification date. In every other case the page links to Amazon, where the price is the effective one at that moment.
Can I report a product or an error?
Yes. Reports help us correct specifications, prices and links. If a product has no reliable data, it is removed from the index.

Updated: 08 November 2026

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